Your webbrowser is outdated and no longer supported by Microsoft Windows. Please update to a newer browser by downloading one of these free alternatives.
Do your little ones consume a balanced and healthy breakfast filled with daily essentials such as Vitamins, carbohydrates, proteins and fats?

Did you know?

  • More than 40% of Pakistani kids are Vitamin A deficient, while over 60% have Vitamin D deficiency (1)
  • 1/4th of your child’s daily strength requirements should come from breakfast (2)
  • Children need up to 30% of their calorie intake from fat and fat quality is key (3)

One serving of Blue Band (20g) gives 24% Vitamin A and 30% Vitamin D of daily requirement.

Why Vitamin A and Vitamin D?

  • Vitamin A helps to maintain a normal skin, normal vision and contributes to the normal function of the immune system.
  • Vitamin D helps normal calcium absorption, normal function of the immune system and the maintenance of normal bones and muscle function
  • Importance of a balanced breakfast for your little ones
  • Children who eat breakfast are more able to concentrate, pay attention and are more alert at school (4)
  • Children who regularly eat breakfast also tend to have a lower body mass index than those who don’t and have a reduced risk of becoming overweight or obese. (5)

A nutritious breakfast is a start to an energetic day!



  1. The 2018 Pakistan National Nutrition Survey (NNS 2018):
  2. Nyaradi A, Li J, Hickling S, Foster J, et al. The role of nutrition in children’s neurocognitive development, from pregnancy through childhood. Front Hum Neurosci. 2013;7:97.
  3. WHO/FAO. Fats and fatty acids in human nutrition Report of an expert consultation. FAO, Rome, 2010.
  4. Adolphus K, Lawton CL, Dye L. The effects of breakfast on behavior and academic performance in children and adolescents. Front Hum Neurosci. 2013;7(August):425.
  5. De la Hunty A et al (2013). Does Regular Breakfast Cereal Consumption Help Children and Adolescents Stay Slimmer? A systematic Review and Meta-Analysis. Obesity Facts 6: 70-85