use left or right arrow keys to navigate the tab,
Page First page Last page More pages Next page Previous page
Press Enter or Space to expand or collapse and use down arrow to navigate to the tab content
Click to read more about this recipe
Your webbrowser is outdated and no longer supported by Microsoft Windows. Please update to a newer browser by downloading one of these free alternatives.

Can you notice how your little child is growing up every day? As kids do get taller day-by-day, it is important to note how their ambitions and drive are growing as well!

With rapid mental and physical development comes the increasing need for a nutritious diet, especially at the start of the day; a diet filled with daily essentials such as Carbohydrates, Proteins, Fats, and particularly Vitamins.

Why are Vitamins important in breakfast? Let’s have a look at some important questions.

  • How do I ensure my kid’s eyesight remains sharp?
    Vitamin A helps in maintaining healthy skin and vision.
  • How do I keep my child healthy and active?
    Vitamin A contributes to the normal function of the immune system, while Vitamin D helps with calcium absorption in bones, normal function of the immune system, and the maintenance of bone and muscle function
    Children who regularly eat breakfast also tend to have a lower body mass index than those who don’t and have a reduced risk of becoming overweight or obese. (5)
  • How do I improve my kid’s concentration?
    Children who eat breakfast can concentrate better and are more alert at school (4)

Did you know?

  • More than 40% of Pakistani kids are Vitamin A deficient, while over 60% have Vitamin D deficiency (1)
  • 1/4th of your child’s daily strength requirements should come from breakfast (2)
    Children need up to 30% of their calorie intake from fat, fat quality being key (3)

One serving of Blue Band (20g) fulfill 24% of the daily Vitamin A requirement and 30% of the daily Vitamin D requirement.
Start your day with Blueband - A nutritious breakfast is a start to an energetic day!


1. The 2018 Pakistan National Nutrition Survey (NNS 2018):
2. Nyaradi A, Li J, Hickling S, Foster J, et al. The role of nutrition in children’s neurocognitive development, from pregnancy through childhood. Front Hum Neurosci. 2013;7:97.
3. WHO/FAO. Fats and fatty acids in human nutrition Report of an expert consultation. FAO, Rome, 2010.
4. Adolphus K, Lawton CL, Dye L. The effects of breakfast on behavior and academic performance in children and adolescents. Front Hum Neurosci. 2013;7(August):425.
5. De la Hunty A et al (2013). Does Regular Breakfast Cereal Consumption Help Children and Adolescents Stay Slimmer? A systematic Review and Meta-Analysis. Obesity Facts 6: 70-8